Tim Cook famously (or infamously) said, “Sitting is the new cancer”. Some argued that sitting is really more like smoking in that it leads to adverse health conditions. Semantics aside, most of us know that prolonged sitting isn’t doing great things for our health.
The other thing it’s terrible for? Good posture. How often do you see someone sitting in a chair with their back straight, shoulders back and feet planted evenly on the ground?
Poor posture can lead to its own host of issues: back pain, fatigue, tension, respiratory problems and high blood pressure. We’re addressing these posture problems at the root: by correcting and maintaining good form. The Prime4orm shirt is designed to use gentle tensions to realign your muscles to their natural position. Our bodies are designed to rest in a position that puts the least strain on our muscles and ligaments. Prime4orm works with this natural position to train your muscles to maintain the optimum length and to keep your shoulders back and your spine straight. Unlike many other posture products, Prime4orm provides gentle correction and can be worn under regular clothing. The technical fabrics provide moisture-wicking and antimicrobial properties so you can stay comfortable. Now desk jockeys can get their work done and work on their posture.
Are you a desk jockey with a penchant for finding the newest and coolest gear? Find Prime4orm on Kickstarter now!