Starting a Fashion Revolution

Posted by | April 23, 2015

It’s 8:00 AM on a late April day and thousands of workers are tightly packed inside a garment factory. The electricity is cut and backup diesel generators kick in. Workers stand in terror as the building starts to collapse.

Many of us remember the terrible tragedy of the Rana Plaza collapse in Bangladesh on April 24, 2013. One of the deadliest building collapses in modern history, the event brought out dozens of theories and fingers pointed in many directions. But one thing most people could agree on: this was unacceptable.

Two years later, at least one organization is determined to not let this event pass from the collective consciousness. The Fashion Revolution movement was started to create awareness and to bring people together to effect change. People from around the world to wear their clothing inside out to show their tags and bring visibility to where their clothes are made and who made them. The mission is to bring out the best parts of the fashion industry—celebrating creativity and valuing people and the environment.

As an inventor of fabric technologies, we believe that every item of clothing you wear is important. The issues are complex and problems won’t be solved in a day, but by creating awareness on every step of the chain we can be the difference. We’ve talked before about some things we can do to lessen our clothing’s life cycle impact and how to choose fabrics smarter.

Now we’d love to have you join with us in a little revolution. April 24, tweet out #FashRev and ask #whomademyclothes?